The "Legends" and the "Leaders"

One of the hot topics in college football this week is the newly released Big Ten logo and football divisions . With the addition of Nebraska next year, the Big Ten will now have 12 teams (confusing, right?), which forced the conference to restructure to two six-team divisions with a football conference championship. Most Big Ten fans were happy with the addition of Nebraska while not diluting the brand of the Big Ten in the process.

Many Big Ten fans were not thrilled with the conference after the two football divisions were named "Legends" and "Leaders." A Chicago Tribune survey in today's paper revealed that 94% of fans disliked/disapproved of the name changes. I'm not a huge fan of the division names either, or the logo for that matter. But I think there are more important things, such as the actual competitions.

The Big Ten Conference is convinced that fans will eventually get used to the division names. I'm honestly not to bothered by "Legends" and "Leaders," I think its more important to have the right divisions set up, based on competitive balance and traditional rivalries, as opposed to geography, which would have made the conference names easier to decide. More important than the silly division names is the fact that divisions will be competitive, and the Big Ten will be stronger going into 2011.