Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Tuesday, August 31, 2010

Northwestern Links

ESPN.com Big Ten Blogger Adam Rittenberg today blogs about Northwestern's attendance problems despite its ability to field a competitive team. Last season, Northwestern finished 83rd nationally in average attendance at just 24,190 per game, even though the team won 8 games this year. NU's struggle to draw fans motivated me to write a blog post ten days ago about why you should go to a NU game this season. So far it seems, NU has made a valiant effort to improve its marketing, hiring former Chicago Rush exec Mike Polisky and launching the school's first large scale sales and marketing campaigns. Northwestern's poor attendance has been a point of mockery for other Big Ten fans to laugh at, so I hope the campaign goes well. Season ticket sales are up, in part to NU's game at Wrigley Field, but I think they have to wait and see what the actual attendance is like, regardless of how many tickets they sell. Hopefully people didn't just buy season tickets for the NU-UofI game and are planning to discard the rest

Big Ten Conference Divisions for 2011, should be announced sometime in September, and for now it looks like the Northwestern-Illinois rivalry will be protected , according to the Tribune's Teddy Greenstein. As far as the conference divisions are concerned, I hope that Michigan and Ohio State are separated in order to have them meet in the Big Ten Championship, like Alabama and Florida do in the SEC. I also hope that they split up Penn State and Nebraska, so there is a good competitive balance. Whatever happens, playing in a stronger Big Ten conference can only benefit Northwestern.

Also, Northwestern has new uniforms. Click here to see the new and old uniforms.