Black Friday Report

As promised, I said that I'd give a report about how Black Friday 2009 turned out. I kind of thought that people would spend less due to the recession, but it was not the case as this
Yahoo article points out. Data from Martin's, a Chicago based research firm, indicates that spending on Black Friday increased from $10.3 billion on Black Friday 2008 to $10.6 billion, a small increase of 0.5 %.


It also appears that some websites, which offered "Black Friday" specials on their websites experienced a lot of traffic from shoppers looking to save money without stepping into the chilly weather. I also learned that Black Friday is referred to as 'Black' because "the black" means profitablity. As for a reason behind the increase in sales, I think that a lot of people are allured by the sales whether or not they can afford to spend. There is definitely still the allure of what appears to be a good deal and the rush of waking up before sunrise to make off with a "steal of a deal." Hope you all had a Happy Thanksgiving!